The famous French fashion company continues to expand into the Web 3 world with the release of their first NFT UNDW3 (pronounced underwater). The First stage of this NFT drop consists of 11,212 units, which is meant to refer to L1212, the name of the first polo created by the brand in 1933.

Lacoste continues to show its presence in the Web 3 world as it previously joined with Microsoft to develop Croco Islands, the virtual world gaming platform. With UNDW3, Lacoste dives deeper into Web 3, expanding its brand into NFTs.