In 2019, Jack Dorsey (Twitter co-founder) stated that his small company created a team consisting of developers tasked with a single objective: to create a decentralized social media protocol.

Fast forward three years after this announcement the team has unveiled that they have achieved their assigned goal.

Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. 🧵

— jack (@jack) December 11, 2019

On Tuesday, the Bluesky initiative launched a website for its decentralized social media, calling it The AT Protocol.

This small team was able to create an interoperation framework called Lexicon that facilitates the connection between different apps and networks built on AT Protocol.

Bluesky is building a social protocol. We released “ADX” (the X stood for Experiment) in May. Now that the design is starting to solidify, we’re renaming it to the “Authenticated Transport Protocol” — the “AT Protocol.” https://t.co/Q0XUF8OhVD

— bluesky (@bluesky) October 18, 2022